Google Adwords Bid Strategy Statuses

Your bid strategy status tells you whether your flexible bid strategies are active or not, and why they might be limited. When checking your campaign statistics, it’s helpful to review the status of your flexible bid strategies to be sure they’re running as expected. This article describes what each bid strategy status means.

Before you begin

If you don’t yet have a flexible bid strategy set up, read about flexible bid strategies first. If you don’t know where to find your flexible bid strategy status, learn where to find your flexible bid strategy status.

You may need to add the “Bid strategy” and “Bid strategy type” columns in order to view bid strategy details in your statistics tables. Learn how to add columns.

Bid Strategy Statuses

Inactive

The bid strategy isn’t active. Here are some reasons why a bid strategy might be inactive:

• There are no campaigns, ad groups, or keywords attached to this strategy.
• All keywords or ads using this strategy are paused.
• A prepaid budget has been spent.

Not limited

The bid strategy is active.

Add and Remove Flexible Bid Strategies!

Flexible bid strategies give you automated bidding exactly when, where, and how you want it—across multiple campaigns, or within a single part of a campaign. You can set up a new bid strategy when you’re creating a new campaign or in the Shared library. Then, you can apply that bid strategy to multiple campaigns, ad groups, and keywords. This article describes how to set up a flexible bid strategy in your Shared library and how to apply a flexible bid strategy to a campaign or part of a campaign.

Before you begin

If you don’t yet know what type of flexible bid strategy is right for you, read about flexible bid strategies first.

Set up a flexible bid strategy in the Shared library

1. Sign in to your AdWords account.
2. Click the Campaigns tab.
3. Click Shared library in the left sidebar.
4. In the Bid strategies section, click View.
5. Here are the actions you can take:
   • To create a bid strategy, click the + Bid strategy button, and select a bid strategy type.
   • To edit a strategy, click the name of the strategy and go to its settings page.
   • To delete a strategy, select the checkbox next to its name, then click Delete. Note that you must first remove it from any keywords, ad groups, or campaigns before you can delete it from the Shared library. Learn how to remove a flexible bid strategy from multiple campaigns, ad groups, and keywords.

Removing flexible bid strategies

When you remove a bid strategy from your ad group or keyword, it remains stored in your Shared library and available for use elsewhere. If you remove a flexible bid strategy from an ad group or keyword without applying a new one, AdWords will use the default strategy instead, which can come from the ad group or the campaign. Campaign bid strategies can’t be removed; you must switch to another strategy instead.

For example, if you remove a flexible bid strategy from your keywords, AdWords will use the ad group’s strategy. If no ad group strategy has been applied, the campaign-level strategy will be used.

Deleting flexible bid strategies

You can delete a bid strategy from your Shared library if you no longer want to use it, as long as the strategy isn’t currently in use by any keywords, ad groups, or campaigns. If it’s in use, you must remove it from any keywords or ad groups first before you can delete it. After deletion, you won’t be able to apply the strategy anywhere else, or view any of its performance data.

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Google Adwords Flexible Bid Strategies!

Flexible bid strategies give you automated bidding exactly when, where, and how you want it—across multiple campaigns, or within a single part of a campaign. Each type of flexible bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of flexible bid strategies and when to use them.

For Example:

Let’s say you want to maximize clicks for the low-performing keywords in one of your campaigns, but don’t have the time to set an individual max. CPC

for each individual keyword. By applying the “maximize clicks” strategy and setting a target spend, you allow AdWords to automatically maximize the bids of those low-performing keywords, while you maintain control over your most important keywords.

 

To help improve your performance in ad auctions, some strategies adjust bids using auction-time details like device, browser, location, and time of day. Some strategies also will automatically adjust bids based on whether or not someone is on one of your remarketing lists

 

What is Keyword Match Type?

KEYWORD MATCH TYPE:-

Use matching options with your keywords to help control which searches can trigger your ad. When choosing the appropriate Match type for a keyword, we typically recommend starting with broad Match to maximize your potential to show your ads on relevant searches.  Use the search terms report to monitor which keyword variations triggered your ads. Using Keyword Matching Options.

Keyword Match Types are:-

1) Broad Match :- 

This is the default matching option. With broad match, your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for close variations of your keywords.

 

2) Broad Match Modifier:- 

You can add a modifier, the plus sign on your keyboard (+), to any of the terms that are part of your broad match keyword phrase. By adding a modifier, your ads can only show when someone’s search contains those modified terms, or close variations of the modified terms, in any order. The modifier won’t work with phrase match or exact match keywords.

 

3) Phrase Match:-

With phrase match, your ad can show when someone searches for your exact keyword, or your exact keyword with additional words before or after it. We’ll also show your ad when someone searches for close variations of that exact keyword, or with additional words before or after it. 

 

4) Exact Match:- 

With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search. We’ll also show your ad when someone searches for close variations of that specific keyword. To use an exact match keyword, simply surround the entire keyword with brackets. For example, [women’s hats].

5) Negative Match:-

You can use negative match to prevent your ad from showing to people searching for certain terms. Your ad won’t show if a search term contains the keyword term you define with a minus sign (-) prefix. Negative keywords are an especially useful way to filter out irrelevant traffic and thus prevent unwanted clicks. You can use negative keywords in conjunction with other match types. For example, you could use an exact match negative keyword to prevent your ad from showing to people who searched for that exact keyword. Keep in mind that when you use negative keywords, your ads could still show on searches that include synonyms and other variations, such as singular or plural versions of your words. If your keyword is women’s hats and you add the negative keyword -women your ad won’t appear for any searches that contain the word women.

Source:

kkmfazil

 

 

 

13 Quick Tips For General Optimization In Google Adwords(PPC Campaign)!

1. Proper Campaign Structuring.
2. Add Negative Keywords.
3. Not Change the Bid Amount.
4. Add of New Relevant Keywords.
5. Right Selection of Network Types Around Branding/Conversion (S.N, D.N, R.M).
6. Right Match Type Selection of Keywords.
7. Use of Static & Dynamic Keyword Insertion for generic or Specific Campaign (Brand/Conv).
8. Use of ad extension for all Campaign.
9. Use of ad Scheduling.
10. Deep Link Url (final landing page).
11. Linking of Google Analytics and Webmaster.
12. Adding of Adcopy on a Monthly Basis.
13. Search Query Report Daily basis.

The Fact Is That Your Target Buyers Likely Have Very Clear Interests And Opinions That They’re Already Expressing On A Daily Basis On Social. Are You Paying Attention?dy expressing on a daily basis on social. Are you paying attention?

How The Right Social Insights Can Boost Your Click-Through Rates

Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be able to tell you how those metrics compare to the brand’s main competitors. This is the type of information that marketers obsess over, since it helps them determine the successes and failures of a social marketing strategy and benchmark their campaigns.

These are important metrics to understand, of course, but they’re hardly the only social insights that should matter to a brand marketer.

The real value of social data is what it can reveal about your audience. What do they care about? What inspires them? What do they do on the weekends? What TV shows do they watch? Why do they choose to buy specific products?

Social channels offer a goldmine of information about audiences’ affinities — information that can help marketers improve any aspect of a marketing campaign.

One particular area where audience insights can make a tremendous difference is social media advertising.

Audience Insights Help Brands Hyper-Target:

Social ad buying is a game of inches, so every piece of information about a target audience is an asset in the competition for customers. Any additional data related to the market just makes it easier for the social ad buyer to identify new areas on which to focus to gain new fans and followers.

But the challenge for brands is how to best uncover their audiences’ niche interests in order to identify the hyper-specific keywords that can turn prospects into customers and strangers into fans.

That’s where social media monitoring comes in.

While there are many existing methods of keyword discovery, few brands are tapping into the power of audience affinity data from social channels to shape their ad-buying campaigns. Those that are have seen powerful results.

How One Agency Put Audience Insights To Work:

Our company’s client, Socialize, was tasked with promoting a film release, and as part of that effort, attracting more fans to the movie’s Facebook page. In order to inform the Facebook ad-buying strategy, Socialize turned to the conversation on Twitter to monitor the interests of users who were already tweeting about the movie.

This approach pointed the Socialize team to a number of topics and interests they could use to shape the ad-buying strategy. For example, Socialize saw that those who had demonstrated an interest in the movie were 18 times more likely than the rest of Twitter users to be interested in the TV show “The X Factor.” It then used that intelligence to select keywords for Facebook buys.

Choosing keywords based on audience affinities, Socialize found that social ad-buying campaigns were targeted more effectively and had a greater appeal to the audience it wanted to reach. Keywords derived from this strategy, including the “X Factor,” resulted in a 16 percent higher click-through rate (CTR) than keywords that were selected with other campaign analysis tools.

Tying the interest-based keyword into the social ad-buying strategy resulted in a campaign that outperformed Facebook Audience Insights’ own suggestions by 31 percent in terms of the CTR.

Mohamed Fazil – kkmfazil

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Gmail Change Allows Strangers To Reach Inbox

The move will allow Google+ users to send anyone an email to their private inbox, even if they do not know their address.

Users of Google’s social network will be able to email people without knowing their address, sparking fears of online abuse by trolls and spammers.

New settings are expected to kick in automatically in the coming days, affecting hundreds of millions of people who have both Gmail and Google+ accounts.

The new feature will allow people to send emails to any Gmail user’s private inbox.

Gmail will suggest Google+ connections as recipients when writing an email

Senders will only have to follow their intended recipient on Google+, which they can do without permission.

The recipient’s email address will only show up if they reply and people will be able to opt out of the feature.

At the moment, social networks like Twitter and Facebook only allow users to send direct messages to each other if they have agreed to be “friends” or “followers”.

In a blog post, Google product manager David Nachum said: “Now it’s easier for people using Gmail and Google+ to connect over email.”

“This feature is rolling out over the next couple of days to everyone,” he added.

However, users have reacted angrily to the changes, with some concerned it will open the floodgates to a slew of unwanted junk messages.

One tweeted: “It may be time to kill my Gmail account completely.”

Another wrote: “It really is high time to delete my Google+ account.”

Niagara Falls Freeze As Polar Vortex Moves North

Ice chunks plunge over the iconic waterfalls and cascading water is turned into icicles as temperatures fall well below freezing.

 

What’s New in Windows 8.1

We built Windows 8 to bring a modern computing experience to businesses and to help professionals stay connected to their colleagues and clients from anywhere, anytime. Windows 8.1 advances this vision and introduces new manageability, mobility, security, user experience and networking capabilities–with the goal of offering customers the best business tablets and versatile modern business PCs driven by the most powerful operating system designed for today’s modern businesses.

Below is a list of some of the new and updated features in Windows 8.1 with regard to Bring Your Own Device (BYOD) scenarios, mobility, security, and the modern user interface.

Bring Your Own Device (BYOD) Enhancements

Workplace Join

A Windows 8 PC was either domain joined or not.  If it was a member of the domain, the user could access corporate resources (if permissioned) and IT could control the PC through group policy and other mechanisms.  This feature allows a middle ground between all or nothing access, allowing a user to work on the device of their choice and still have access to corporate resources With Workplace Join, IT administrators now have the ability to offer finer-grained control to corporate resources.  If a user registers their device, IT can grant some access while still enforcing some governance parameters on the device.

Work Folders

Work Folders allows a user to sync data to their device from their user folder located in the corporation’s data center. Files created locally sync back to the file server in the corporate environment. This syncing is natively integrated into the file system.  Note, this all happens outside the firewall client sync support. Previously, Windows 8 devices needed to be domain joined (or required domain credentials) for access to file shares.  Syncing could be done with third-party folder replication apps. With Work Folders, Users can keep local copies of their work files on their devices, with automatic synchronization to your data center, and for access from other devices. IT can enforce Dynamic Access Control policies on the Work Folder Sync Share (including automated Rights Management) and require Workplace Join to be in place.

Open MDM

While many organizations have investments with System Center and will continue to leverage these investments we also know that many organizations want to manage certain classes of devices, like tablets and BYOD devices, as mobile devices. With Windows 8.1, you can use an OMA-DM API agent to allow management of Windows 8.1 devices with mobile device management products, like Mobile Iron or Air Watch.

Mobile Device Management

When a user enrolls their device, they are joining the device to the Windows Intune management service.  They get access to the Company Portal which provides a consistent experience for access to their applications, data and to manage their own devices.  This allows a deeper management experience with existing tools like Windows Intune. IT administrators now have deeper policy management for Windows RT devices, and can manage Windows 8.1 PCs as mobile devices without having deploy a full management client.

Web Application Proxy

The Web Application Proxy is a new role service in the Windows Server Remote Access role. It provides the ability to publish access to corporate resources, and enforce multi-factor authentication as well as apply conditional access policies to verify both the user’s identity and the device they are using resources, and enforce multi-factor authentication as well as verify the device being used before access is granted.

RDS Enhancements

Enhanced Virtual Desktop Infrastructure (VDI) in Windows Server 2012 R2 with improvements in management, value, and user experience. Session Shadowing allows administrators to view and remotely control active user sessions in an RDSH server. Disk deduplication and storage tiering allow for lower cost storage options. User experience for RemoteApps, network connectivity and multiple displays has been improved. Administrators can now easily support users with session desktops to provide helpdesk style support. Administrators now have even more flexible storage options to support a VDI environment without expensive SAN investments. End users find RemoteApp behavior is more like local apps, and the experience in low-bandwidth is better, with faster reconnects and improved compression, and support for multiple monitors.

NFC Tap-to-pair Printing

Tap your Windows 8.1 device against an enterprise NFC-enabled printer and you’re all set to print. No more hunting on your network for the correct printer and no need to buy a special printer to take advantage of this functionality. Simply attach an NFC tag to your existing printers to enable this functionality.

Wi-Fi Direct Printing

Connect to Wi-Fi Direct printers without adding additional drivers or software on your Windows 8.1 device, forming a peer-to-peer network between your device and the printer.

Native Miracast Wireless Display

Present your work wirelessly with no connection cords needed; just pair with a Miracast-enabled display and Miracast will use Wi-Fi to let you project wire-free.

Mobility Enhancements

VPN

We have added support for a wider range of VPN clients in both Windows and Windows RT devices. We have also added the ability to have an app automatically trigger VPN connections.

Auto-triggered VPN

When you select an app or resource that needs access through the inbox VPN – like a company’s intranet site – Windows 8.1 automatically prompts you to sign in with one click. This feature is be available with Microsoft and third-party inbox VPN clients.

Mobile Broadband

At Windows 8 launch, the devices had embedded radios that were separate components within the devices.  Windows 8.1 supports embedded wireless radio, which gives you increased power savings, longer battery life, also enables thinner form factors and lower cost devices.

Windows To Go

With Windows To Go in Windows 8.1, the Windows Store is now enabled by default. Windows To Go users may roam to any number of machines and access the Windows Store and use Windows Store apps.

Broadband Tethering

Turn your Windows 8.1 mobile broadband-enabled PC or tablet into a personal Wi-Fi hotspot, allowing other devices to connect and access the internet.

Security Enhancements

Remote Business Data Removal

Corporations now have more control over corporate content which can be marked as corporate, encrypted, and then be wiped when the relationship between the corporation and user has ended. Corporate data can now be identified as corporate vs. user, encrypted, and wiped on command using EAS or EAS + OMA-DM protocol. This capability is requires implementation in the client application and in the server application (Mail + Exchange Server). The client application determines if the wipe simply makes the data inaccessible or actually deletes it.

Improved Biometrics

All versions of Windows 8.1 include end to end biometric capabilities that enable authenticating with your biometric identity anywhere in Windows (Windows sign-in, remote access, User Account Control, etc.). Windows 8.1 is optimized for fingerprint based biometrics and includes a common fingerprint enrollment experience that works with a variety of readers (touch, swipe). Modern readers are touch-based rather than swipe-based and include liveliness detection that prevents spoofing (e.g.: silicon emulated fingerprints). Access to Windows Store Apps, functions within them, and certificate release can be controlled based on verification of a user’s biometric identity.

Pervasive Device Encryption

Device encryption previously found on Windows RT and Windows Phone 8 is now available in all editions of Windows. It is enabled out of the box and can be configured with additional BitLocker protection and management capability on Windodws 8.1 Pro and Windows 8.1 Enterprise. Consumer devices are automatically encrypted and protected when using a Microsoft account. Data on any Windows connected standby device is automatically protected (encrypted) with device encryption. Organizations that need to manage encryption can easily take add additional BitLocker protection options and manageability to these devices.

Improved Internet Explorer

Internet Explorer 11 improvements include faster page load times, side-by-side browsing of your sites, enhanced pinned site notifications, and app settings like favorites, tabs and settings sync across all your Windows 8.1 PCs. Internet Explorer 11 now includes capability that enables an antimalware solution to scan the input for a binary extension before it’s passed onto the extension for execution

Malware Resistance

Windows Defender, Microsoft’s free antivirus solution in Windows 8, now includes network behavior monitoring to help detect and stop the execution of known and unknown malware. Internet Explorer scans binary extensions (e.g. ActiveX) using the antimalware solution before potentially harmful code is executed.

Device Lockdown

With Assigned Access, a new feature offered in Windows 8.1 RT, Windows 8.1 Pro, and Windows 8.1 Enterprise, you can enable a single Windows Store application experience on the device. This can be things like a learning application for kids in an educational setting or a customer service application at a boutique, Assigned Access can ensure the device is delivering the intended experience. In the Windows Embedded 8.1 industry product, we deliver additional lockdown capabilities to meet the needs of industry devices like point of sale systems, ATMs, and digital signs.

Modern UI Experience

Variable, Continuous Size of Snap Views

You have more ways to see multiple apps on the screen at once. When displaying multiple apps at once, you can easily resize the width of the app window to suit your needs. Depending on screen size and resolution, you can even share the screen with three, or four apps on each monitor.

Boot to Desktop

You can now configure Windows 8.1 to boot directly to the desktop after logon.

Desktop and Start Screen

Improvements have been made to better support users who prefer a mouse and keyboard experience to access applications.

These are just some of the key features available in Windows 8.1 We encourage you to test out and try these features when you evaluate Windows 8.1 for use both in your work environment as well as at home in your personal life. Please note that Windows Server 2012 R2 may be required in order for some of these features to be available.

A Little Help From Google Search!

Friendships Find a Way – Google Search

The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from #Google Search.

#kkmfazil